Project: Aromariss
Nov, 2020
URL: aromariss.com
Client: Aromariss Soaps
Tools: WiX Editor, Adobe XD, Figma, Paper and Pencil
Employer: Invest Ottawa
Services: Redesign Plan, User Research, Plug-in Research, Maintenance Instructions
Position: UX/UI Designer
Objectives: Improve current visual design and content structure to increase sales
Project Background
Aromariss was originally born in 2000 in Senegal. After many years, countries and continents, it made its way to Canada. Today, the company's goal is to help customers care for their skin with soft and nourishing products.
The products are all meticulously handmade and can take 6-8 weeks to be made. They are all made with natural ingredients that have been deliberately chosen to avoid the use of synthetic colors and fragrances!
Process
Target Audience Table
Personas
Built hypothetic models to represent each target audience group and give them a more visible look.
User Flow
Based on the current site map, an expected user flow was built for the new design.
New Plug-ins and Functions
A Rewards WiX app was added to increase its sign-ups. Many of the competitors use rewards to retain customers.This app is free and easy-to-use.
A row of seasonal / festival products were added. Limited editions usually catches customers' eyes.
A Search function was added. According to my research, returning customers who have a preference will actually search for what they want.
My client wants to build a credible image and collect more reviews. So I added a call-to-action for reviews on her Google and Facebook page. It also shows her attitude as being caring to her customers and confident.
Result Comparison Examples
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